By Paula Hess If you haven't heard of Spectacles, chances are that you weren't the only one. Unveiled by Snapchat, this was the so...
If you haven't heard of Spectacles, chances are that you weren't the only one. Unveiled by Snapchat, this was the social media company's first foray into the hardware market. Spectacles, on the surface, appear to be simple sunglasses. However, they can be used to record videos before they're shared to Snapchat. Growth of said hardware has been slow, however. Here is what you should know, courtesy of Long Island advertising agencies.
According to the likes of fishbat, Snapchat made Spectacles available to the general public following limited availability beforehand. As a matter of fact, it wouldn't be uncommon to find them for a few hundred dollars online. However, as supply for these technological sunglasses grew, demand decreased. In fact, any Long Island advertising agency that has been following this story will tell you that there are still many unsold pairs of Spectacles on the market now.
The slow growth of Spectacles is unfortunate, mainly due to the fact that the premise itself is unique. If someone is an avid Snapchat user, they may not want to open their phone to record a video before sharing it out. These sunglasses would be able to carry out the same function. In addition, depending on your tastes, Spectacles may be used as a unique fashion trend. Nonetheless, the slow progress of the technology in question can't be denied.
What could have been done in order to make Spectacles a hotter project? It's difficult to say, mainly because this project seems to have a niche appeal. Could a lower price tag entice users? Maybe more awareness could have been generated by Snapchat to help make more people aware of the product in question. After all, if no one knows that a product exists, its sales will not live up to the potential it could reach.
Keep in mind that despite Spectacles' slow growth, Snapchat remains a popular name on the social media front. It's an easy app to get into, whether you're more of a fan of recording or receiving video content. Snapchat made the jump into the hardware market and, in the eyes of many, fell short. Even if Spectacles fades away, it's safe to say that it will be remembered as a relatively clever effort to expand social media outside of the Internet.
According to the likes of fishbat, Snapchat made Spectacles available to the general public following limited availability beforehand. As a matter of fact, it wouldn't be uncommon to find them for a few hundred dollars online. However, as supply for these technological sunglasses grew, demand decreased. In fact, any Long Island advertising agency that has been following this story will tell you that there are still many unsold pairs of Spectacles on the market now.
The slow growth of Spectacles is unfortunate, mainly due to the fact that the premise itself is unique. If someone is an avid Snapchat user, they may not want to open their phone to record a video before sharing it out. These sunglasses would be able to carry out the same function. In addition, depending on your tastes, Spectacles may be used as a unique fashion trend. Nonetheless, the slow progress of the technology in question can't be denied.
What could have been done in order to make Spectacles a hotter project? It's difficult to say, mainly because this project seems to have a niche appeal. Could a lower price tag entice users? Maybe more awareness could have been generated by Snapchat to help make more people aware of the product in question. After all, if no one knows that a product exists, its sales will not live up to the potential it could reach.
Keep in mind that despite Spectacles' slow growth, Snapchat remains a popular name on the social media front. It's an easy app to get into, whether you're more of a fan of recording or receiving video content. Snapchat made the jump into the hardware market and, in the eyes of many, fell short. Even if Spectacles fades away, it's safe to say that it will be remembered as a relatively clever effort to expand social media outside of the Internet.
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